 Patient Satisfaction
Patient loyalty is the key to growth. And nothing makes patients loyal like moments of compassion…
Loyalty pays off
An exceptionally satisfied patient is far more loyal than one who is merely satisfied. And even a small increase in loyalty can increase profits 25 to 85 percent. So if you want to affect your bottom line—loyalty is critical.
Empathy creates loyalty
Ask a patient what makes them loyal, and often they will tell you about empathy. The staff’s response to their concerns, the attention to their special needs, nurses’ attitudes toward their requests.
Your staff can learn to make empathy visible
Demonstrating empathy in a way patients can see takes skill—especially in times of stress,
pain, or grief. Your staff can learn how. But manuals and lecture and role play aren’t enough. It takes a special kind of training.
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